Washington team progress report (Part III)

The Washington Team’s MOTM website and social media program (@MorocOnTheMove) continues to broaden the reach for our messaging, in terms of quantity and targeted audiences. After five months online, nearly 250 postings of news articles and original content by the Washington Team have appeared and the website has received more than 24,000 hits. In that same period, @MorocOnTheMove has sent nearly 900 tweets, has close to 250 followers, and has been retweeted regularly by influential personalities on Twitter. Although we have to improve these numbers even more in the months ahead, this is a strong beginning to our social media efforts.

As part of increasing efforts to engage more regularly with our target audiences, particularly through email and social media, the Washington Team distributed an e-letter, “Reform, stability, and the Western Sahara” to our contacts database of approximately 3,000 policymakers, media, academics, think-tank and NGO leaders, Administration officials, and Congressional staffs. This e-letter highlighted and redistributed materials mentioned in the Communications report including the ICTS report, the Atlantic magazine article, the paper published by the Carnegie Endowment, the Roll Call column, Congressional Record remarks, The Hill op-ed, , the Washington Post “Right Turn” column, the POMED column, and positive press about the launch of RAMED, Morocco’s large-scale healthcare program aimed at providing care to disadvantaged citizens, as well as specific items Rabat wants us to highlight though its mediatization requests. 

Also, in March, the Washington Team began distribution of a weekly “Morocco highlight e-mail” to our contacts database, in which one or two events, publications, and/or positive press articles are featured. The purpose of this weekly highlight is to draw attention to an important messaging opportunity to the contacts about Morocco. The first “Morocco highlight e-mail” redistributed the March 27 Global Post op-ed. 

Tags : Western Sahara, USA,